The Way Most People Look At Online BusinessMany people start an online business, or any small business that doesn’t require a huge amount of start-up capital, and then just… give up! What’s worse, they blame the business model saying, “Oh, that thing doesn’t work”.What’s really funny to me is that a lot of people lump an online business into the likes of network marketing, or multi-level marketing models, which is distinctly not true at all!It’s just their ignorance of the subject showing!My mentor and online marketing expert says there are primarily 5 keys needed to create a sustainable online business.So What Are the 5 Keys To Unlocking the Secret To A Successful Online Business?Key #1: It’s A Business Not A HobbyYou must differentiate between earning a living online and making money online. Earning a sustainable income involves learning the business of how to provide more value to people online, whereas making money online involves chasing the “new thing” to hit town, or that get rich quick scheme your neighbor is doing. You know, that deal that says, “You can become a millionaire for $99.95!” Generally, opportunity seekers.It’s important to learn the skills required to build and operate a successful business. It’s like the difference between flying a simulated plane program and flying a real plane. You wouldn’t expect to jump into a real plane and just.. fly… would you? Of course not! You need to learn how to fly a plane successfully, from an expert!Why would you expect to just “know” how to build a profitable online business? You need to learn from someone, preferably an expert! Always choose to learn from someone who is experiencing the success you want. Never from someone who just teaches theory.Key #2: Be Prepared To Take Action And Get StartedNo experience is necessary to start learning how to build an online business. You really just need to be teachable!There is no age requirement. In fact, the average age of students in one cutting edge online business training platform is 48. There are students ranging from 16 through 75.The only thing really required is that you have a strong work ethic and a big dream.A great business training program should consist of plug and play style training modules, including a personal success blueprint.You should be able to work in these modules at your own pace and have access to live and recorded training workshops.The best advice is to use the 80/20 rule for training.You should spend 20% of your time learning and 80% of your time applying that knowledge.Too many people can get stuck in training mode and never take a step into action. Also called, “Information Constipation”.Not using the 80/20 rule leads to overwhelm, and overwhelm doesn’t lead to action.Key #3: Provide Proper ValueIn order for you to stand out, and not be mistaken for one of those less than authentic individuals that you can find online, or anywhere really, you need to provide value, real value to your prospective customers.When you provide real value to people you don’t have to talk them into anything using phony language. Just be yourself, be genuine.Real value consists of providing the tools and information your prospects need to help them make an informed decision and improve their life.Key #4: Learn How To Drive TrafficMany folks believe that if you build it (a slick website) they will come (people by the dozens!). Unfortunately it’s not that simple.A new website is like a new brick and mortar shop tucked away in a dark little part of town that nobody knows is there.You have to learn how to “drive traffic” to your website. This is the “meat” of any good business training, and is the cornerstone of an online business. No traffic = no salesKey #5: Learn How To Convert The TrafficLearning how to convert traffic is about providing the right offer.Providing the right offer is about solving your prospective customer’s problem.We all have a problem, (some of us way more than one!) something that keeps you awake at night, or that you tend to worry about.It could be mounting medical bills, or the fear of illness and how it could impact your life, the job market & job security, sending kids to school, helping aging parents, not enough retirement income, the list goes on… and on.Part of the education process is learning about people, how to communicate, how to help them solve their problems, along with the process of buying.Side note: The beauty of developing an online business is that you can sell your own products or somebody else’s products as an affiliate marketer. Or, with the right guidance and education, you could discover what you are really passionate about and build a business around it. It really is possible for anyone to build an online passion business.I would add one more key to these 5.I would add that you have to want to help people. If you are only interested in making money you will be building your business on shifting sand rather than a solid foundation.Not that there is anything wrong with making money, but it shouldn’t be the primary reason to be an entrepreneur.Being An EntrepreneurBeing an entrepreneur is more about building something, helping people, and changing their lives. It’s solving a problem. Being innovative. Be someone who wants more than just to change one life, theirs! Be someone who can have an impact on the world by just being honest, authentic and caring.

Whether they ride their own or perch themselves on the backseat of their favorite biker’s iron horse, who can deny that those women on two wheels are some of the finest looking creatures on god’s green earth, and like a custom paint job that defines the bike, the style of ladies biker apparel they choose to wear speaks volumes of their confidence, attitude and free-spirited nature.But where do these lovely ladies go to shop? They have several shopping options however, the selection is somewhat limited as many ladies biker apparel retailers source from the same few wholesalers.Harley-Davidson Apparel
Harley-Davidson (H-D) logo apparel is very popular amongst many ladies who ride. H-D always offers a large selection of very attractive mainstream ladies biker apparel including leather, typically all of great quality. The hit against H-D apparel comes with its price which is substantially more than other motorcycle apparel outlet. None the less, they do offer very attractive, quality ladies biker apparel for those with deep wallets. The other pitfall of H-D apparel is its high availability to a very small demographic. The motorcycle community is little in comparison to the number of people that shop at major retails and with a large percentage of women riders shopping for H-D apparel, it is not unusual to see several woman wearing the same H-D branded merchandise while walking through the crowds of bikers at any major motorcycle event. It’s just the nature of the beast when there are so few options in unique ladies biker apparel.Motorcycle Event Vendors
Probably the most popular place women riders shop for ladies biker apparel is at motorcycle event vendors. Vendors are a part of the biker experience and it seems as if it is everyone’s goal to make at least one pass through each booth. Early season shopping is always the best as all the latest ladies biker apparel offerings are on the shelves. Vendor merchandise is always affordable and customers rarely walk away from something they like for fear it will be gone when they return. Rally vendors typically offer a nice selection but their merchandise does however target the largest buying demographic so graphic tank tops and moderately sexy crop and cami tops make up the bulk of their inventory. Vendors rarely offer anything too edgy and out of the box as they take up room for faster moving merchandise.Motorcycle Product Catalog Retailers
The two leaders in motorcycle product catalog sales are J&P Cycles and Dennis Kirk. Although both of these companies primary focus is on motorcycle parts and accessories, they both offer a small section of ladies biker apparel in their catalogs. Aside from their signature clothing line, most of their ladies biker apparel offerings are much similar to what you find at a motorcycle rally vender but at a slightly higher price in most cases. The big advantage however, is the ability to shop before riding season starts and of course they have return policies which most vendors simply cannot provide. J&P Cycles and Dennis Kirk both have retail websites were all the same ladies biker apparel available in their catalogs is offered on-line.Motorcycle Rally Apparel
Lady bikers who partake in the occasional adult style motorcycle rally have a particularly difficult time locating event appropriate biker apparel. These free spirited ladies seek rally apparel that is substantially more revealing and uninhibited than apparel provided at any of the typical clothing outlets. There are far fewer sources of adult minded motorcycle rally apparel than any other style of biker apparel bar none.No matter what their style and taste, women riders have plenty of choices when it comes to how and where to shop for riding and rally apparel. While some styles may be more difficult to fine, woman riders are persistent and will seek out ride and event appropriated apparel that accents their biker style and attitude.

What fabulous news for first home buyers, a whopping $21,000 towards deposit, expenses or even new furniture if you buy a brand new home before June 2009. So if you’re ready to take the plunge and sign up for what is likely to be the biggest commitment you’ve ever made, now, more than ever, seems to be the perfect time to get into the property market as a first home buyer. Even though your friends and family will be full of advice, as with any major decision in our lives, it’s always good to take their experiences and opinions on board, however your own research will give you peace of mind and assurance, before you sign up for the big purchase and possibly sign your life away to the mortgage company.Generally, most first home buyers already have an idea on the location and the type of home they want, so now it’s just a matter of finding out whether you can afford what you want to buy. Almost all the major banks and other lenders offer special packages with reduced application fees and lower interest specifically for First Home Buyers. With the help of some comprehensive search engines, shopping around not only for a home loan, but a property is almost as easy as 1 – 2 – 3, so jump on the internet and let your fingers do all the work for you. It’s important to remember that the bank can’t lend you all the money to buy your first home. As a first home buyer, at least a small part of your deposit will have to come from your own savings or alternatively a gift from your relatives. Once you find the right home loan, apply for a pre-approval. This can be done either online or in person. A pre-approval is the bank’s preliminary approval subject to an acceptable property. You will need to provide a completed application form along with requirements such as your identification, income evidence and savings (gift) verification. Once the bank is satisfied that you’re an acceptable first home buyer, they will issue a pre-approval and you can start shopping around for your first home.So when and how do I apply for a First Home Owner Grant? The First Home Owner Grant is only available to Australian residents and citizens, so before you apply you should contact your state revenue office, alternatively visit their respective website for more information. If you satisfy all the first home buyer criteria and conditions, there are two ways you can apply for your first home owner grant. If you apply for your first home owner grant via your bank, you’re likely to receive the grant at settlement, so on the day you officially become a home owner. If you apply for the grant directly with the state revenue office, the grant is not likely to come through until after the settlement. The best way is to keep in regular contact with the lending manager of your chosen bank. Remember, they help first home buyers every day and are the best source of information and guidance, so don’t be afraid to call them if you have a question, after all, they’re here to help you.