Are You Subconsciously Sabotaging Your Life & Your Online Business?

Things happen for a reason is something I believe in. I also believe that I am the person I am because of my life experiences.Furthermore, I also believe things happen for a reason in your online business.Light At The End of the TunnelMy hope in sharing my story is so others who have suffered a similar fate in their online business may be able to see hope and a light at the end of the tunnel. “I am not what I ought to be, I am not what I want to be, I am not what I hope to be in another world, but still I am not what I once used to be, and by the grace of God I am what I am.”? John NewtonBeing aware of many ways to make money online and to start your online business in every conceivable niche?-?every top achiever flaunting their secret methods to their success through training programs/schemes.Similar ExperiencesSo perhaps your experiences are similar to mine as I have tried various money-making schemes/get rich quick schemes over the years.The top achievers at the time when I got interested in starting an online business, seem to make it sound so easy. Therefore embarrassingly I admit, I foolishly fell for their promises.Now being naturally curious, passionate, go-getter, my attitude was that even if I only achieve half of what they are promising?-?I will be successful.I wanted to succeed in my online business. I stubbornly with all enthusiasm and optimism, steadfastly pursued my goals of building an online business.Sadly I have to admit all my attempts to start an online business were in vain and I never achieved any real success.’twenty-twenty hindsight.”twenty-twenty hindsight.’ – is we have a perfect understanding of a situation or events only after they have happened.So with this ‘twenty-twenty hindsight.’ I have noticed I have subconsciously been sabotaging my life and my online business for many years.Like most people, I have continuously been trying to better my life, meaning to improve my work circumstance and income prospects.So with this perfect understanding of a situation, after it has happened, I have decided to share my discovery.Starting Online BusinessesI have always attempted starting online businesses to run alongside the day job. My hope to earn some extra money leading to slowly build this side business into a full-time income.As I have always thought to have my feet well-grounded. I didn’t expect to get rich quick. I believe in hard work. So needless to say I expected to work hard and therefore succeed irrespective of how long it may take.However, I didn’t expect to get caught up in the get rich quick programs or schemes. Not that I was falling for these ideas per se. I wanted to work hard and build a business. It was difficult/impossible to prevent getting involved in a get rich quick scheme. They were all over the internet at the time.Methods and TrainingNow at the time, every success story seemed to be offering their techniques, secret methods and training. So even not interested in getting rich quick schemes, I was inevitably lead down these roads.Therefore as an entrepreneur trying to start an online business, I tried to follow various business models. So overwhelmed by the considerable learning curve and the wide variety of information available online.I found myself struggling to know what information was useful, which training program to follow and implement?Eventually, this was so overwhelming. Including being unsure of who to trust or follow got me unintentionally caught up in the get rich quick schemes which inevitably led to failures.Therefore every time I would fail in starting an online business, I would regard it as a lesson learnt and then optimistically move on to the next opportunity to start an online business.However, the result being I gave up on my dreams and goals of online business. Over the next few years not even looking at business ads or anything resembling a business opportunity.Usually, I would switch offThen while scanning through YouTube and watching a few videos and suddenly an ad popped up in the middle. Usually, I would switch off and wait for the ad to finish so I could continue to watch the video.However, to my surprise, something caught my attention. I can’t remember exactly what it was. However, I think I was taken back by the calm, confident and authentic manner in which this person spoke felt I could trust what this guy was saying.Where I was in my lifeI listened to the advertisement intently and subsequently, responded. It had spoken directly to where I was in my life at the time. Well, one thing led to another, and I followed the links loving everything this opportunity had offered.So my attention was captured. They didn’t try to sell me all the time. Resulting in me feeling like I was being screened or interviewed to find out if I would be a good match for the business model. It seemed as if they were trying to identify if I would put their teaching and training into action.A win-win situationTherefore It seemed to me the business was interested in me succeeding as much as I wanted to succeed. and I think the business should benefit from the training they are providing. This is exactly how I believe all business should be?-?a win-win situation.So the solution to me not Subconsciously Sabotaging my Life & my Business was I needed an honest mentor that would truly be interested in my success as much as I am interested in my success and in the process will train and mentor me to succeed.This program is going to mentor me in the strategy of building a business and a life I wanted to achieve around the interests I already have.Their business strategyTherefore it seemed clear to me that this business wasn’t interested in training me to push their products. Rather they would train me in their business strategy to apply to any niche, market, hobby, interest or anything for which I have a passion.So if you resonate with anything I have mentioned, then I want to introduce you to my mentors, by offering you a free three-part video training. You will see first hand what training and primarily how the training is delivered.You will be able to try before you buy. However, you do not have to commit to anything, enter your email and name, and the videos emailed out to you.However, with twenty-twenty hindsight, I realised that I needed was a good mentor.Well, how do you determine what is a good mentor? So how do you determine who is a good mentor?However, you need to be aware as it is never going to be perfect, but there are things you can look out for to arm yourself to make better decisions.Firstly find a mentor who has already achieved what you are trying to accomplish yourself or what you are setting out to achieve yourself.Let me pass on my experience so that you don’t make the same stupid and costly mistakes.Therefore with twenty-twenty hindsight, I am now able to see and understand a situation after the situation has occurred.Someone who has achieved Therefore this mentor should be someone who has achieved and teaches from their experience what you need to do and how you need to do it.Hopefully, this mentor will still actually be doing the things he/she is teaching you in their own business. Therefore you will not be wasting time on an activity hoping it is going to work.What has truly amazed me from being involved with my mentor is the depth of insight and wealth of experience to which I have access.Whole communityI also have access to a host of mentors and a whole community of similar-minded people all very willing to encourage and support each other along their journeys.Additionally, I have discovered many little tweaks which made all the difference, and that is exactly where the experience is most valuable. For these little tweaks may have taken me years to discover myself, or perhaps never find.So if you are tired of going it alone, perhaps you are also overwhelmed by where to start with a business online. If you are teachable and willing to be successful, maybe you are the right person for this mentor program.I am not here to convince you either way?-?you make your mind up.So now you have nothing to lose. You have to enter your name and email so that the videos emailed to you and will also be put on my subscription list so I can keep in contact with you and send you helpful information on building an online business from the things I learn and input in my business.However, if you want to unsubscribe. No problem there is an unsubscribe link on every email. We are entirely against spamming, and that is why you will also have to verify you want to receive the emails before you get the videos.The video training is to show the quality of the training, the content offered, ease of understanding, implement, and delivered.Benefit from the valueI can assure you will understand the moment the video starts. You will benefit from the value given for free, so take notes and implement your new knowledge.Therefore you must agree that it makes sense to learn from top achievers.It also makes complete sense to learn from people who have indeed achieved what you are trying to achieve, right?So take the mystery out of marketing and learn the proven process that is working for thousands.More importantly, stop Subconsciously Sabotaging Your Life & Your Business.You can do this.P.S. When you see this you will instantly recognise them & know why they can help you as they helped me.Therefore online marketing should be fun and it should be profitable and you should get the support you deserve.This online community will support you and teach you the exact step-by-step process you need to succeed online.Thus there is no confusion and no pie in the sky or guessing games. Just real results.

Secrets And Top-Tips Of Mail Order Advertising

Good Advertising creates more production, thus greater consumption, faster turnover and lower sales price per unit. To a great extent it determines the success or failure of the mail order operator!When working up an advertising program remember that what is genuinely desirable to you may or may not appeal to the majority of your prospects!Different types of merchandise or services demand completely different advertising media. Your ad must be built around the ADVANTAGES of the product and designed to APPEAL to the specific customers who will BENEFIT from your offer!Since you MUST spend advertising dollars in order to make money in the mailorder business be sure you spend WISELY and with CONFIDENCE.RETAIN all advertising information, brochures, sales letter, catalog, etc., you receive. USE THE IDEAS from this information as a guide in formulating your various advertising programs!There are thousands of top mail order products to choose from, more than you can every use so choose the right ones for your programs!If the product or service can’t stand the Truth do not advertise it…Don’t handle it! Truth in advertising is a must! Your FIRM NAME, preferable, should be SHORT, DESCRIPTIVE AND EASY TO REMEMBER!When you find the item that is a mail order “HIT”, repeat your ads on the product in a number of magazines and other productive advertising media in order to PYRAMID YOUR PROFITS TO THE MAXIMUM!Advertising cost divided by inquiries = Ad cost per inquiry! Advertising cost divided by orders = Ad cost per order! Orders received divided by readership = percent of response! Number of pieces mailed + by orders received = Percent of return!Continuously use the simple formulas (above) so you will know who your advertising dollars are paying off!Ad to find new Products: “Calling all manufacturers, importers and suppliers … We will feature and sell your new products in our catalog … Send your information, sample products and programs to…..!”Test the position of your ads in the various Media!Test one ad against another on the same offer!Make your sales letters friendly, clear, simple and to the point!Your potential customers are more interested in themselves than in your product, consequently your ads and sales letter must be directed toward their point of view and their self-interests! Make them want your product because it will benefit them or will do the job better for them!Powerful attention getting words include: Free, Amazing, Weird, Odd, Strong, Rare, Big, Secret, Latest, Easy, Fortune, Now, New, How-to!You must put yourself in the place of your prospects and know how they feel, think and react to your ads! If “you” were the customer would your ads persuade “you” to buy?Your Ad must have a strong headline! It must tell the prospect what to do, such as: Order Now! Rush $5.00! Use order form and reply envelope! Act Now! Action words that urge the prospect to order. Explain with simple words JUST WHAT THEY WILL RECEIVE FOR THEIR MONEY! What the product will do for them. Use believable testimonials. Appeal to their reason and get their confidence, then use a powerful close. You can get the order!Repetition is one of the secrets of making a lasting impression on the memory.Use coupons in some of your ads!Since Suspense is a strong force in advertising, consider entering the name of your product toward the end of your ad!Most everyone wants prestige, confidence, money, security, advancement, leisure time, good health, popularity, less worry, happiness, success, more time, recognition, improvement, business ownership, independence, more knowledge, satisfaction, savings … Appeal to your prospects… use such appeals in your ads!Quality, usefulness, reasonable price, up-to-date, and appealing to the sight are points to stress!Make no misleading claims about your products.Review the many ads presented in leading mail order sales magazines advertisers. Make note of the many attention getting words and phrases that catch your eye and cause you to read the rest of the ad! Use these same words in your own headlines!With certain type products, consider turning the picture in your display ad upside down in order to attract attention from the ordinary … If handled properly, curiosity will sell!Study the operation of other firms to get New Ideas for sales letters, methods of handling promotion, nature of offers and any other details which may be helpful!Some programs require a good deal of literature in order to present all the facts necessary to sell a product! With this type of product you should first advertise for inquiries then send the full ammunition by direct mail. Write up a list of important reasons why a person should inquire about your offer. Use the strongest of these reasons in your ad!If you usually pay cash for your ads, why not set up your own advertising agency as a secondary part of your business? Your registered business name as an advertising agency may qualify your business for the 15% discount when advertising in many publications!Direct Mail, mailing lists, not ads, are used to obtain business. You determine what type of person would best buy your product; then compile, rent or buy name lists and proceed from there.Lists compiled from business listings in the Yellow Pages are good for many kinds of mailorder products; however the names and addresses contained in the white pages seldom get any reasonable response. Ads in the daily paper are also generally poor for mail order products. Stay with the successful operators and advertise in the various media they use … stick with quality name lists in the right category for your products!Unless your ad is read you will come out in the red! Make it clean, clear, concise, simple, professional and focused to the “right market” for the type of product being offered!Always test! test! test! before spending large sums to promote or advertise your product … Be sure it is a hit then go all out!Your ad must name the product, describe it, tell what it will do for the reader, how he can obtain it, and where to get it!The best part of your advertisement is the words that can be read “between the lines”!The direct mail packet consists of the sales letter, catalog, or brochure, order blank and the business reply envelope.The ad must attract attention and create interest and desire before the customer will act!Know your product well so that you can be specific, sincere and positive in writing your ads! Enthusiastic ads properly laid out will generally get enthusiastic results!It is simple to record test results for your ads and programs in the various media. DO IT!If your product has distinctive features or trademarks, use them over and over again in all your ads … Take advantage of the repeat psychology of keeping the name of your product constantly out in front of the Public Eye! If your product is familiar to the user, prove that it has better quality or price over competing items. Educate the consumer when presenting brand new items.Prospects are usually more impressed by what others have to say about the product than by what the dealer tells them. Write to your customers, asking for their opinion on what your program or product has done for them and request permission to use their endorsement in some of your ads. Retain their letters as your authority for using their testimony.Classified ads must have a great deal of thought and preparation! Use as few words as you can, but don’t leave out image building words that tell stories, paint pictures and compel action!One way to increase the readership of your ad is by inviting persons to send in money saving ideas. Print the best idea each week, or month, and award the winner $$$… They will read the ad in each issue in order to find out if they won and if not to see if the winners ideas are better than the ones they submitted!Many products can be readily adapted to radio & TV selling. This can be arranged whereby you pay the station a percentage of only what is sold. There are publications available which explain how to present such offers to the stations and lists of stations that supposedly operate on this basis. You can locate such firms by a search at your local library or through salesmen and opportunity magazines….However; this method for selling mail order products is not readily available on a flexible basis, unless you have something really special.You must be in a position to change your advertising approach with changing times and conditions. The First Paragraph of a sales letter must create attention and interest or the entire message will go to file 13!The Second part, or body, of the letter must arouse desire by pointing out the advantages and describing the product, preferably in use, or in action and should state the price…or the entire message will wind up in file 13!The Final Portion of your letter should strongly urge the prospect to act and tell him how to order or the entire message will go to file “13″!You don’t have near the space for your message with classified and small display ads, as you do with the sales letter so unless they are well presented they may make a faster trip down the tube to file 13!Always use TOP QUALITY letterheads, mailing materials and supplies…This is your BUSINESS IMAGE in mailorder!It could be good policy to place your ads through a legitimate advertising agency…It costs no more than if you place your own. Before doing business, get full information about the agency, its services and rates.Since you must get your message across in top form, in order to pull inquiries and get orders, the ideal ad made just for the particular item being for sale is another great secret for mail order profits….Many times just one little word will change a dead ad to one that pulls thousands of orders!Since you do not have a “window display” to use for mailorder advertising you must either draw pictures or use picture words to describe your product. Prepare advertising copy so that your prospects can “visualize the product” in their mind and “see” themselves using it to good advantage.The headline of your ad must be powerful enough to catch immediate attention.Use words that emphasize your product or service at the beginning or end of sentences!Another gimmick for obtaining name lists for nothing…An ad such as…”?BIG MAIL? Send 200 of your address labels and 50 cents. We will send to mailorder dealers, wholesalers, distributors, etc….!”"Before and After” type ads get great response on certain products.Test and compare with different worded ads on the same type of merchandise in the same media.When advertising make your most important points first!When you find a new product that has possibilities for mailorder, test it! Prepare an ad for a quick test in a magazine or in a paper with a fast closing date (time from date ad is received to date it is published). As your test prove out “HIT” that particular item hard and heavy in other publications!Test various price levels for the same product.Qualify your prospects with proper classified ads.Get the prospects confidence by offering free samples, by allowing a full money-back guarantee, by building your business image without exaggeration, and by showing proof of satisfied users.Use the P.S. in sales letters to gain added attention!When using an illustration or picture of your product in an ad, have one that shows the product in use! Picture the merchandise in use giving the owner profit or pleasure thus generating a positive, confident “YES” attitude. Remember that a picture will often sell better than 10,000 words.Command attention to your ads or mailing pieces by marginal sketches, cartoons, different size and type styles of various words and/or paragraphs…Take the monotony out of the ad!Consider greater pulling power of colored ads on many kinds of products. Test for added response and sales, as balanced against the much higher printing costs for color! The use of borders, lines, etc., can enhance your ads but be certain they are not placed in such a way that they detract from your message.Type is expressed by “points”. For example, one point equals 1/72 of an inch. A pica is 1/6 of an inch. Learn the various type styles and sizes. Use the right print in your ads to emphasize the best features of your product.Don’t bore the reader; Keep the sakes letter to one page whenever possible.Offer something extra or something free in order to get immediate action!Test only one factor at a time in order to determine which “change” made the difference in the number of responses received from your ad!By the end of the first month after receipt of the first response from your ad you should receive 60% of the return you are going to get from monthly magazines, 75% from weekly newspapers, 75% from direct mail, 80% from Sunday newspapers, 90% from daily papers and 100% from Radio or TV! Within 2 weeks…From magazines 20%; Weekly magazines 40%; Direct mail and Sunday papers 60%; Daily papers 75% and Radio and TV 90%. DON’T DEPEND ON SUCH STATISTICS!!!!! Response can vary drastically depending on many factors, including products offered, media used, season, price, economy, etc.!!!! Your ad should be repeated again and again, as long as it is bringing back a profit….After the saturation point is reached, pull the ad. Test it again in a few months. The classified ad is the best to use for testing. For fast results, newspapers can be tested periodically. Magazines with the greatest number of responses for the least cost per inquiry should have priority for your ads. Only tests can prove which are the best ads and media for your various offers!Have a “Built-in” follow-up program when preparing your initial advertising and promotion materials!Your ad must end with words that compel action…Ask for the order! Now! Don’t let the prospect put the offer aside or it will usually end up in file 13. Notice the many ads in the mailorder publications that close with action getting words and sentences. Use such ads to develop ideas for your own ads!Use the personal touch in your sales letters! You must have a good mailing list for direct mail advertising. Your sales letter should be written as though you were talking in person to the reader. Read it out loud…Does it sound like talk or is it canned?Offer mailing labels with personalized pictures, photos, or cartoon caricatures, at cost, in order to build name lists of mailorder buyers!Choose the publications with the greatest pull for your particular ad…Determine the greatest circulation for every dollar spent…Is it better to advertise in a magazine with 10,000 readers at 20 cents per word, or pay $2.50 per word for one with 3,000,000 circulation? Even this must be tested. Perhaps the 10,000 readers are buyers of the type of offer you are promoting and will order more than the 3 million!Determine the kind of person who reads the various publications and buy your space accordingly…Advertise ladies apparel in a media read by women, not in a science publication!Publications which carry a large classified section generally produce good results. Be sure to advertise under the right classification for your order.Don’t be afraid to ask for the order.Take advantage of free advertising and publicity whenever & wherever available!If practical for a given program, include a picture of yourself, your business building, or a photo of your product…This, of course pertains basically to direct mail programs or for display ads.Your ad will fail if: The program you choose has already been worked to death: A number of dealers had an ad approximately the same as yours in the same publication; You are advertising an out of season product; Your price is not competitive; The offer wan not attractive; Your copy was poorly written, or it you advertised in the wring classification for the item being offered!You generally get nothing but curiosity seekers with ill placed display ads.”KEY” you ads in order to know what is the best way to spend your advertising dollars. Final sales volume, is the measurement of success or failure of your advertising programs!Combine the best features of your product in preparing your ad. Not so much as to the physical characteristics but by the feeling and interest it generates in others!Generally, you should $ ASK $ for the money in classified ads only when a small amount is required for the product! Do not expect to get good response from a high cost item asking for money with a small classified ad. Offer free details to get the inquiry first, then send your direct mail packet…Sell your low priced items direct from the classified or display ad!Build and maintain your list!!!!Remember….For us in the mail order industry, advertising is a must! We cannot reach success without it! We can’t operate successfully with it, unless we do it right! Advertising is second in importance, only to a high demand product at a reasonable price, but neither can win without the other…The day we stop advertising is the day we give up the mailorder business and go back to punching the old worn out time clock!!!!!!!Copyright by DeAnnaThis article may be freely distributed on the Internet as long as the resource box is included.

Violent Television/Internet Commercials: Behavioral Effects on the Minds/Emotions of American Youth

I was recently pondering the effect that television and Internet commercials have on the day-to-day behavior of human beings, especially of those millions of impressionable adolescent and preadolescent American boys and girls, primarily between 5 and 19 years of age. Much like computer video games, which are designed to get the person, or persons, playing the games (80 percent of Americans who regularly play video games are between the ages of five and nineteen) cognitively and emotionally detached from their real environmental surroundings and immersed into the games’ virtual (fantasy) environments, commercials are usually three-to-five minutes in length and carefully designed by television, computer, advertising, and social psychology experts to get the television viewers immersed, for those few important minutes, in persuasive product scenarios. These scenarios are meticulously designed to persuasively lead the human beings watching them to remember why it is, both, needful and important to purchase the advertised products. The combination of computer graphics and animation with television electronics has made the creation of commercials for industrial domestic products and government propaganda almost like the production of very short movies. Unlike video games, however, television and Internet commercials are not a matter of personal choice. You have to be very deliberately plugged-in to play computer video games according to personal decision, but commercials are interspaced between segments of television programs, documentaries, or television movies with intentional purpose. Unless people want to avoid commercials by turning-off their televisions or PC, or switching momentarily to other channels or websites not, at that particular time, in commercial mode, they are forced to watch, and listen to, the commercials. Believe it or not, approximately 99 percent of all Americans who subscribe to, and watch, cable television and Internet programs watch the commercials along with the scheduled shows that they are viewing. This is especially true for children, especially those youngsters 5-to-13 years of age.In connection with my foregoing surmise of broadcasted network television commercials, I happened to watch, a while back, a particular snack food commercial on cable television that, to me, carried with it some grave social implications; and it was, as I saw it, but an example of many such commercials currently conveying the same negative implications. It was an approximately one-minute “Cheetos” commercial that involved computer animation, computer graphics, and precise acting choreography. It had suspenseful action music and an action scenario that showed a young boy, six-or-seven years of age dressed-up like a sniper, his older sister, and a male adult, sneaking up behind the boy’s mother, who was busily exercising, with a blow-gun through with which he hit her on her backside with a “Cheeto,” causing her alarm. In all of my formative years, from 1952 until 1969, growing-up in East Texas, I don’t ever recall seeing any type of television food commercial showing a child sneaking upon a mother, or any adult, and shooting her with a blow-gun. That’s simply because such television commercials were socially unacceptable at that time in history. That was when the main television station in my part of the country was KLTV, broadcasting from Tyler, Texas, which was plugged into the NBC Network. It was the time of the Chet Huntley and David Brinkley news reporting, “Bonanza,” and the original “Fugitive,” with David Janssen, and a totally different collective national mindset about morals and electronic advertising. My dad had proudly erected a 60 foot television antenna that drew in channels from Dallas, Shreveport, Fort Worth, and other television stations within a 100 mile radius. Television programming, and commercial production, at that time during the 20th Century, were geared to idealism and morality, which declared that there were definite and clearly delineated rights and wrongs to all social issues, not the pragmatism that flippantly proclaimed that the end results of endeavors, or investments, justified the means used to achieve them.When I first saw this socially suggestive commercial, I recalled the spit-wads, and other types of projectiles, strategically discharged from straws by prankish public school students, against other students, in classrooms behind the backs of teachers. I personally saw this happen several times while busily engaged in my school work during elementary and junior high school, but never did I do it. I was taught better by may parents, and, if caught by teachers in such an act, harsh penalties were regularly imposed by, both, the classroom teacher and the school principal, and I was sure to receive stern additional punishment from my parents if punishment was imposed on me at school. As an aside, at that time in history, unlike today, parents totally supported the discipline administered by classroom teachers, who were empowered to do so. On one occasion, a student, a boy with a severe attitude problem, went from spit-wads to straight-pins as projectiles, and a customized blowing straw, that allowed the pin to be propelled for quite a distance across a room. The youngster had thought that, since a spit-wad hadn’t hurt the class geek, the quiet guy who never spoke in class and had the best grades, and upgrade in weaponry wouldn’t matter. So during a test, the perpetrator thought he would send a pin into the ear of the smart kid, but his aim was off and the metal missile went into the child’s eye, permanently blinding him. The child’s parents were devastated, but no city, county, state, or federal representatives became involved with the issue, and no laws were passed to ban straws and spit-wads from schools. Instead, it remained a school matter, and the boy offender was punished severely for his action and made to feel like a worm for what he had done. The parents of the blinded boy didn’t sue the parents of the offending child, but, instead, were allowed to privately talk to the boy. When they did, he, like the normal human being he was, realized the seriousness of what he had done and sincerely apologized to the parents and their son. whom he had hurt. The boy’s father, not a court of law, imposed a sentence of restitution on his son to work for the blinded boy’s father for two hours every day after school, and for six hours on Saturdays. This sentence of work lasted for two years. Now, by today’s standards, you might think that the offending boy was, himself, offended by the work he was forced to do in penance. Nonetheless, the blinded boy’s father owned his own automotive repair service and was a good person, not a vindictive taskmaster; and during the two years he became like a second father to the offending boy and taught him how to work on cars and trucks. Eventually the boy began working for the man after he graduated from high school, and, while the father’s injured son eventually became a college professor, the repentant offender eventually owned and operated his own repair garage. What’s that you say? Not all such scenarios turn out like poetic fiction? When you radically change the environment and the standards of morality such scenarios aren’t allowed to turn out positively.When you consider the awful changes, and the sad results of those changes, which have occurred in the American family, and in American society as a whole, since around 1970, the disappearance of moral idealism and the propounding of pragmatic immorality, with its sore lack of definition as to what is right and wrong, is no doubt the reason for such a blatant distinction between those segments of the 20th Century. What’s really amazing about the American boys and girls who grew to adulthood prior to 1970 was the effect of the twelve-year Vietnam War on those boys and girls who later served as GIs in Vietnam. These were the American children exposed to the television and media morality of the 1950s and 60s. The lack of violence shown by returning Vietnam veterans, between 1964 and 1987, was vastly different from the displays of mass violence demonstrated by military veterans, and American citizens in general, who were born after 1980. The general social behavior of children produced by American parents, between 20 and 30 years of age, after 1985 was greatly marred with dysfunction in the public schools. This is a matter of public record, and the educational success curve began to plunge from its extraordinarily high marks from 1950 through 1969, and with it came behavioral degradation in the public school classroom. As revealed by reliable and replicable university studies, preadolescents in the typical American homes were given very few moral ideals by parents to which they could developmentally aspire. These young men and women suddenly became adolescents (teenagers) with a sore lack of gender and psycho-sexual balance, and moral direction, as to what was right and wrong. The type of public school children that have, since 1994, been produced by this same type of diffident and un-nurturing parents have produced an even lower, and more dismal, educational curve with 70 percent more incidents of social deviance. With all of this behavioral deviance being perpetrated by preadolescents and adolescents, and systematically recorded, in the public school classrooms (and on the streets of the typical cities with populations exceeding 100,000) why would American television networks allow the type of aggressively violent commercials, as I have previously explicated, and the equally violent entertainment programming, to be aired before the eyes of these morally ungrounded boys and girls, just to increase the number of Americans watching those programs? Perhaps there is a school of pragmatic social psychology that persists in proclaiming that this aberrance is merely a natural swing of the social pendulum. I, nonetheless, heartily disagree that a deliberate effort to effect social disorder and deviance, or the application of gross social negligence, is hardly a natural swing of the pendulum.What disturbs me most about the “Cheetos” television commercial is the voice of the animated tiger, seen by the television views emanating from the tiger, but apparently invisible to the eyes of the actors in the commercial (the tiger is sitting with the adult, the sister, and the boy sniper hidden from the mother behind a couch). The voice of the tiger is directing the actions of the young boy, just as many young people, under the influence of SSRIs (prescribed psychotropic drugs for psycho-physiological behavior modification) claim to hear voices telling them to do socially inappropriate things. Relationships between mothers and children have become quite different since 1970 due to the great amount of time mothers spend away from the home in professional work endeavors. In most cases, where mothers and fathers work 40-or-more hours per week and the preadolescent children in the home spend more time during the week in day-care, or at public school, than with their parents, the children develop quite a resentment against their natural, but delinquent, caregivers. As such, the idea placed in a child’s mind, while repeatedly watching the Cheetos commercial during a television show, might trigger an emotional desire in the prepubescent child to use a blowgun with, perhaps, something much sharper and injurious than a “Cheeto” to make mom pay for her delinquency. The voice of the tiger is heard to say, “You’ve been preparing and waiting for this moment,” just before the preadolescent boy hits his mother on her backside with the “Cheeto.”For what it’s worth, I believe that all such commercials should be eliminated from network television, not by imposed state and federal laws and legislations, but by the willingness of the CEOs and boards of directors, of the corporations and businesses seeking to sell their products via electronic advertising, to change their ways and return to the age of idealism and the conscious reality that there is a clearly delineated right and wrong associated with every social issue. Morality cannot be legislated and forced upon a people. It must be accepted as natural law in the hearts and minds of that people, just like an acceptance of Christianity and the holy laws and commandments set down through the advent of Jesus Christ and his death on the cross for the sins of the world. A return to natural law and its wonderful moral consequences in America would, indeed, be a grand thing to behold.