Why You Should Hire Digital Marketing Consultancy Services

Determining marketing strategy for a successful business is a difficult decision. While some businesses have happily embraced the latest strategies, many are still struggling to keep up with trends. Digital marketing can be overwhelming, thus one needs to fully understand the risks and complex challenges. Digital consulting firms can help your business gain a competitive advantage. They help businesses create effective internet marketing strategies that are focused primarily on promoting the business services and products. Moreover, the marketing plan includes expanding brand awareness.Benefits of a digital consulting company:Keep up with the latest marketing trendsEvery business cannot hire their own in-house marketers for social media updates, search engine optimization, content marketing or even branding news. Businessmen are so buried in their daily tasks, that digital marketing does not have any room to grow, change or evolve. In such situation, experts can be of great help. They are well abreast of the latest trends, tools, technologies to serve the businesses better.Interpretation of what is beneficial for the companyWith a lot of information of digital marketing, businessmen may get confused between best practice and spam. As the search engines are looking for internet spam, it is important to move in the right direction. A team of professionals have the experience as well as understanding to guide in the right direction.Enhanced knowledge of toolsDigital marketing consultants have worked with every tool. They know what works and what is best for companies in various situations. They have thorough knowledge about every tool and thus a business does not have to spend money on less important overpriced tool. They can guide you properly and help you find the right tool that can save your time while increasing your sales.Monitor the competitionIt is always important to know where your competition lies. Online marketing consultants monitor the performance of the competitors online. They research and find out the digital marketing strategies the competitors are implementing and make sure that your company is way too ahead of them. The consultants provide tips and recommendations on implementing strategies that can make you stay in front of the competition.Expertise and know howThe experts offer an opportunity for most businesses to increase sales. Every business wants to grow and be successful and thus with expertise and know how, one can achieve best results. An expert always has the background and also focuses on increasing the traffic, leads and sales for business.Choose your marketing consultantYou may think that taking digital consultation is expensive. But it is completely opposite. If you pick your own in-house team and select the tools required, the overall cost will definitely increase the price of the services provided by experts. Moreover, they are expert in their field and offer exceptional talent without all the cost associated with in-house staff. Hiring a digital marketing consultant is a great step for your business. By making this, you are positioning yourself to take advantage of different digital marketing opportunity.
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5 Keys To Unlocking The Secret To A Successful Online Business

The Way Most People Look At Online BusinessMany people start an online business, or any small business that doesn’t require a huge amount of start-up capital, and then just… give up! What’s worse, they blame the business model saying, “Oh, that thing doesn’t work”.What’s really funny to me is that a lot of people lump an online business into the likes of network marketing, or multi-level marketing models, which is distinctly not true at all!It’s just their ignorance of the subject showing!My mentor and online marketing expert says there are primarily 5 keys needed to create a sustainable online business.So What Are the 5 Keys To Unlocking the Secret To A Successful Online Business?Key #1: It’s A Business Not A HobbyYou must differentiate between earning a living online and making money online. Earning a sustainable income involves learning the business of how to provide more value to people online, whereas making money online involves chasing the “new thing” to hit town, or that get rich quick scheme your neighbor is doing. You know, that deal that says, “You can become a millionaire for $99.95!” Generally, opportunity seekers.It’s important to learn the skills required to build and operate a successful business. It’s like the difference between flying a simulated plane program and flying a real plane. You wouldn’t expect to jump into a real plane and just.. fly… would you? Of course not! You need to learn how to fly a plane successfully, from an expert!Why would you expect to just “know” how to build a profitable online business? You need to learn from someone, preferably an expert! Always choose to learn from someone who is experiencing the success you want. Never from someone who just teaches theory.Key #2: Be Prepared To Take Action And Get StartedNo experience is necessary to start learning how to build an online business. You really just need to be teachable!There is no age requirement. In fact, the average age of students in one cutting edge online business training platform is 48. There are students ranging from 16 through 75.The only thing really required is that you have a strong work ethic and a big dream.A great business training program should consist of plug and play style training modules, including a personal success blueprint.You should be able to work in these modules at your own pace and have access to live and recorded training workshops.The best advice is to use the 80/20 rule for training.You should spend 20% of your time learning and 80% of your time applying that knowledge.Too many people can get stuck in training mode and never take a step into action. Also called, “Information Constipation”.Not using the 80/20 rule leads to overwhelm, and overwhelm doesn’t lead to action.Key #3: Provide Proper ValueIn order for you to stand out, and not be mistaken for one of those less than authentic individuals that you can find online, or anywhere really, you need to provide value, real value to your prospective customers.When you provide real value to people you don’t have to talk them into anything using phony language. Just be yourself, be genuine.Real value consists of providing the tools and information your prospects need to help them make an informed decision and improve their life.Key #4: Learn How To Drive TrafficMany folks believe that if you build it (a slick website) they will come (people by the dozens!). Unfortunately it’s not that simple.A new website is like a new brick and mortar shop tucked away in a dark little part of town that nobody knows is there.You have to learn how to “drive traffic” to your website. This is the “meat” of any good business training, and is the cornerstone of an online business. No traffic = no salesKey #5: Learn How To Convert The TrafficLearning how to convert traffic is about providing the right offer.Providing the right offer is about solving your prospective customer’s problem.We all have a problem, (some of us way more than one!) something that keeps you awake at night, or that you tend to worry about.It could be mounting medical bills, or the fear of illness and how it could impact your life, the job market & job security, sending kids to school, helping aging parents, not enough retirement income, the list goes on… and on.Part of the education process is learning about people, how to communicate, how to help them solve their problems, along with the process of buying.Side note: The beauty of developing an online business is that you can sell your own products or somebody else’s products as an affiliate marketer. Or, with the right guidance and education, you could discover what you are really passionate about and build a business around it. It really is possible for anyone to build an online passion business.I would add one more key to these 5.I would add that you have to want to help people. If you are only interested in making money you will be building your business on shifting sand rather than a solid foundation.Not that there is anything wrong with making money, but it shouldn’t be the primary reason to be an entrepreneur.Being An EntrepreneurBeing an entrepreneur is more about building something, helping people, and changing their lives. It’s solving a problem. Being innovative. Be someone who wants more than just to change one life, theirs! Be someone who can have an impact on the world by just being honest, authentic and caring.

Violent Television/Internet Commercials: Behavioral Effects on the Minds/Emotions of American Youth

I was recently pondering the effect that television and Internet commercials have on the day-to-day behavior of human beings, especially of those millions of impressionable adolescent and preadolescent American boys and girls, primarily between 5 and 19 years of age. Much like computer video games, which are designed to get the person, or persons, playing the games (80 percent of Americans who regularly play video games are between the ages of five and nineteen) cognitively and emotionally detached from their real environmental surroundings and immersed into the games’ virtual (fantasy) environments, commercials are usually three-to-five minutes in length and carefully designed by television, computer, advertising, and social psychology experts to get the television viewers immersed, for those few important minutes, in persuasive product scenarios. These scenarios are meticulously designed to persuasively lead the human beings watching them to remember why it is, both, needful and important to purchase the advertised products. The combination of computer graphics and animation with television electronics has made the creation of commercials for industrial domestic products and government propaganda almost like the production of very short movies. Unlike video games, however, television and Internet commercials are not a matter of personal choice. You have to be very deliberately plugged-in to play computer video games according to personal decision, but commercials are interspaced between segments of television programs, documentaries, or television movies with intentional purpose. Unless people want to avoid commercials by turning-off their televisions or PC, or switching momentarily to other channels or websites not, at that particular time, in commercial mode, they are forced to watch, and listen to, the commercials. Believe it or not, approximately 99 percent of all Americans who subscribe to, and watch, cable television and Internet programs watch the commercials along with the scheduled shows that they are viewing. This is especially true for children, especially those youngsters 5-to-13 years of age.In connection with my foregoing surmise of broadcasted network television commercials, I happened to watch, a while back, a particular snack food commercial on cable television that, to me, carried with it some grave social implications; and it was, as I saw it, but an example of many such commercials currently conveying the same negative implications. It was an approximately one-minute “Cheetos” commercial that involved computer animation, computer graphics, and precise acting choreography. It had suspenseful action music and an action scenario that showed a young boy, six-or-seven years of age dressed-up like a sniper, his older sister, and a male adult, sneaking up behind the boy’s mother, who was busily exercising, with a blow-gun through with which he hit her on her backside with a “Cheeto,” causing her alarm. In all of my formative years, from 1952 until 1969, growing-up in East Texas, I don’t ever recall seeing any type of television food commercial showing a child sneaking upon a mother, or any adult, and shooting her with a blow-gun. That’s simply because such television commercials were socially unacceptable at that time in history. That was when the main television station in my part of the country was KLTV, broadcasting from Tyler, Texas, which was plugged into the NBC Network. It was the time of the Chet Huntley and David Brinkley news reporting, “Bonanza,” and the original “Fugitive,” with David Janssen, and a totally different collective national mindset about morals and electronic advertising. My dad had proudly erected a 60 foot television antenna that drew in channels from Dallas, Shreveport, Fort Worth, and other television stations within a 100 mile radius. Television programming, and commercial production, at that time during the 20th Century, were geared to idealism and morality, which declared that there were definite and clearly delineated rights and wrongs to all social issues, not the pragmatism that flippantly proclaimed that the end results of endeavors, or investments, justified the means used to achieve them.When I first saw this socially suggestive commercial, I recalled the spit-wads, and other types of projectiles, strategically discharged from straws by prankish public school students, against other students, in classrooms behind the backs of teachers. I personally saw this happen several times while busily engaged in my school work during elementary and junior high school, but never did I do it. I was taught better by may parents, and, if caught by teachers in such an act, harsh penalties were regularly imposed by, both, the classroom teacher and the school principal, and I was sure to receive stern additional punishment from my parents if punishment was imposed on me at school. As an aside, at that time in history, unlike today, parents totally supported the discipline administered by classroom teachers, who were empowered to do so. On one occasion, a student, a boy with a severe attitude problem, went from spit-wads to straight-pins as projectiles, and a customized blowing straw, that allowed the pin to be propelled for quite a distance across a room. The youngster had thought that, since a spit-wad hadn’t hurt the class geek, the quiet guy who never spoke in class and had the best grades, and upgrade in weaponry wouldn’t matter. So during a test, the perpetrator thought he would send a pin into the ear of the smart kid, but his aim was off and the metal missile went into the child’s eye, permanently blinding him. The child’s parents were devastated, but no city, county, state, or federal representatives became involved with the issue, and no laws were passed to ban straws and spit-wads from schools. Instead, it remained a school matter, and the boy offender was punished severely for his action and made to feel like a worm for what he had done. The parents of the blinded boy didn’t sue the parents of the offending child, but, instead, were allowed to privately talk to the boy. When they did, he, like the normal human being he was, realized the seriousness of what he had done and sincerely apologized to the parents and their son. whom he had hurt. The boy’s father, not a court of law, imposed a sentence of restitution on his son to work for the blinded boy’s father for two hours every day after school, and for six hours on Saturdays. This sentence of work lasted for two years. Now, by today’s standards, you might think that the offending boy was, himself, offended by the work he was forced to do in penance. Nonetheless, the blinded boy’s father owned his own automotive repair service and was a good person, not a vindictive taskmaster; and during the two years he became like a second father to the offending boy and taught him how to work on cars and trucks. Eventually the boy began working for the man after he graduated from high school, and, while the father’s injured son eventually became a college professor, the repentant offender eventually owned and operated his own repair garage. What’s that you say? Not all such scenarios turn out like poetic fiction? When you radically change the environment and the standards of morality such scenarios aren’t allowed to turn out positively.When you consider the awful changes, and the sad results of those changes, which have occurred in the American family, and in American society as a whole, since around 1970, the disappearance of moral idealism and the propounding of pragmatic immorality, with its sore lack of definition as to what is right and wrong, is no doubt the reason for such a blatant distinction between those segments of the 20th Century. What’s really amazing about the American boys and girls who grew to adulthood prior to 1970 was the effect of the twelve-year Vietnam War on those boys and girls who later served as GIs in Vietnam. These were the American children exposed to the television and media morality of the 1950s and 60s. The lack of violence shown by returning Vietnam veterans, between 1964 and 1987, was vastly different from the displays of mass violence demonstrated by military veterans, and American citizens in general, who were born after 1980. The general social behavior of children produced by American parents, between 20 and 30 years of age, after 1985 was greatly marred with dysfunction in the public schools. This is a matter of public record, and the educational success curve began to plunge from its extraordinarily high marks from 1950 through 1969, and with it came behavioral degradation in the public school classroom. As revealed by reliable and replicable university studies, preadolescents in the typical American homes were given very few moral ideals by parents to which they could developmentally aspire. These young men and women suddenly became adolescents (teenagers) with a sore lack of gender and psycho-sexual balance, and moral direction, as to what was right and wrong. The type of public school children that have, since 1994, been produced by this same type of diffident and un-nurturing parents have produced an even lower, and more dismal, educational curve with 70 percent more incidents of social deviance. With all of this behavioral deviance being perpetrated by preadolescents and adolescents, and systematically recorded, in the public school classrooms (and on the streets of the typical cities with populations exceeding 100,000) why would American television networks allow the type of aggressively violent commercials, as I have previously explicated, and the equally violent entertainment programming, to be aired before the eyes of these morally ungrounded boys and girls, just to increase the number of Americans watching those programs? Perhaps there is a school of pragmatic social psychology that persists in proclaiming that this aberrance is merely a natural swing of the social pendulum. I, nonetheless, heartily disagree that a deliberate effort to effect social disorder and deviance, or the application of gross social negligence, is hardly a natural swing of the pendulum.What disturbs me most about the “Cheetos” television commercial is the voice of the animated tiger, seen by the television views emanating from the tiger, but apparently invisible to the eyes of the actors in the commercial (the tiger is sitting with the adult, the sister, and the boy sniper hidden from the mother behind a couch). The voice of the tiger is directing the actions of the young boy, just as many young people, under the influence of SSRIs (prescribed psychotropic drugs for psycho-physiological behavior modification) claim to hear voices telling them to do socially inappropriate things. Relationships between mothers and children have become quite different since 1970 due to the great amount of time mothers spend away from the home in professional work endeavors. In most cases, where mothers and fathers work 40-or-more hours per week and the preadolescent children in the home spend more time during the week in day-care, or at public school, than with their parents, the children develop quite a resentment against their natural, but delinquent, caregivers. As such, the idea placed in a child’s mind, while repeatedly watching the Cheetos commercial during a television show, might trigger an emotional desire in the prepubescent child to use a blowgun with, perhaps, something much sharper and injurious than a “Cheeto” to make mom pay for her delinquency. The voice of the tiger is heard to say, “You’ve been preparing and waiting for this moment,” just before the preadolescent boy hits his mother on her backside with the “Cheeto.”For what it’s worth, I believe that all such commercials should be eliminated from network television, not by imposed state and federal laws and legislations, but by the willingness of the CEOs and boards of directors, of the corporations and businesses seeking to sell their products via electronic advertising, to change their ways and return to the age of idealism and the conscious reality that there is a clearly delineated right and wrong associated with every social issue. Morality cannot be legislated and forced upon a people. It must be accepted as natural law in the hearts and minds of that people, just like an acceptance of Christianity and the holy laws and commandments set down through the advent of Jesus Christ and his death on the cross for the sins of the world. A return to natural law and its wonderful moral consequences in America would, indeed, be a grand thing to behold.