Why You Should Hire Digital Marketing Consultancy Services

Determining marketing strategy for a successful business is a difficult decision. While some businesses have happily embraced the latest strategies, many are still struggling to keep up with trends. Digital marketing can be overwhelming, thus one needs to fully understand the risks and complex challenges. Digital consulting firms can help your business gain a competitive advantage. They help businesses create effective internet marketing strategies that are focused primarily on promoting the business services and products. Moreover, the marketing plan includes expanding brand awareness.Benefits of a digital consulting company:Keep up with the latest marketing trendsEvery business cannot hire their own in-house marketers for social media updates, search engine optimization, content marketing or even branding news. Businessmen are so buried in their daily tasks, that digital marketing does not have any room to grow, change or evolve. In such situation, experts can be of great help. They are well abreast of the latest trends, tools, technologies to serve the businesses better.Interpretation of what is beneficial for the companyWith a lot of information of digital marketing, businessmen may get confused between best practice and spam. As the search engines are looking for internet spam, it is important to move in the right direction. A team of professionals have the experience as well as understanding to guide in the right direction.Enhanced knowledge of toolsDigital marketing consultants have worked with every tool. They know what works and what is best for companies in various situations. They have thorough knowledge about every tool and thus a business does not have to spend money on less important overpriced tool. They can guide you properly and help you find the right tool that can save your time while increasing your sales.Monitor the competitionIt is always important to know where your competition lies. Online marketing consultants monitor the performance of the competitors online. They research and find out the digital marketing strategies the competitors are implementing and make sure that your company is way too ahead of them. The consultants provide tips and recommendations on implementing strategies that can make you stay in front of the competition.Expertise and know howThe experts offer an opportunity for most businesses to increase sales. Every business wants to grow and be successful and thus with expertise and know how, one can achieve best results. An expert always has the background and also focuses on increasing the traffic, leads and sales for business.Choose your marketing consultantYou may think that taking digital consultation is expensive. But it is completely opposite. If you pick your own in-house team and select the tools required, the overall cost will definitely increase the price of the services provided by experts. Moreover, they are expert in their field and offer exceptional talent without all the cost associated with in-house staff. Hiring a digital marketing consultant is a great step for your business. By making this, you are positioning yourself to take advantage of different digital marketing opportunity.
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Business Loans In Canada: Financing Solutions Via Alternative Finance & Traditional Funding

Business loans and finance for a business just may have gotten good again? The pursuit of credit and funding of cash flow solutions for your business often seems like an eternal challenge, even in the best of times, let alone any industry or economic crisis. Let’s dig in.

Since the 2008 financial crisis there’s been a lot of change in finance options from lenders for corporate loans. Canadian business owners and financial managers have excess from everything from peer-to-peer company loans, varied alternative finance solutions, as well of course as the traditional financing offered by Canadian chartered banks.

Those online business loans referenced above are popular and arose out of the merchant cash advance programs in the United States. Loans are based on a percentage of your annual sales, typically in the 15-20% range. The loans are certainly expensive but are viewed as easy to obtain by many small businesses, including retailers who sell on a cash or credit card basis.

Depending on your firm’s circumstances and your ability to truly understand the different choices available to firms searching for SME COMMERCIAL FINANCE options. Those small to medium sized companies ( the definition of ‘ small business ‘ certainly varies as to what is small – often defined as businesses with less than 500 employees! )

How then do we create our road map for external financing techniques and solutions? A simpler way to look at it is to categorize these different financing options under:

Debt / Loans

Asset Based Financing

Alternative Hybrid type solutions

Many top experts maintain that the alternative financing solutions currently available to your firm, in fact are on par with Canadian chartered bank financing when it comes to a full spectrum of funding. The alternative lender is typically a private commercial finance company with a niche in one of the various asset finance areas

If there is one significant trend that’s ‘ sticking ‘it’s Asset Based Finance. The ability of firms to obtain funding via assets such as accounts receivable, inventory and fixed assets with no major emphasis on balance sheet structure and profits and cash flow ( those three elements drive bank financing approval in no small measure ) is the key to success in ABL ( Asset Based Lending ).

Factoring, aka ‘ Receivable Finance ‘ is the other huge driver in trade finance in Canada. In some cases, it’s the only way for firms to be able to sell and finance clients in other geographies/countries.

The rise of ‘ online finance ‘ also can’t be diminished. Whether it’s accessing ‘ crowdfunding’ or sourcing working capital term loans, the technological pace continues at what seems a feverish pace. One only has to read a business daily such as the Globe & Mail or Financial Post to understand the challenge of small business accessing business capital.

Business owners/financial mgrs often find their company at a ‘ turning point ‘ in their history – that time when financing is needed or opportunities and risks can’t be taken. While putting or getting new equity in the business is often impossible, the reality is that the majority of businesses with SME commercial finance needs aren’t, shall we say, ‘ suited’ to this type of funding and capital raising. Business loan interest rates vary with non-traditional financing but offer more flexibility and ease of access to capital.

We’re also the first to remind clients that they should not forget govt solutions in business capital. Two of the best programs are the GovernmentSmall Business Loan Canada (maximum availability = $ 1,000,000.00) as well as the SR&ED program which allows business owners to recapture R&D capital costs. Sred credits can also be financed once they are filed.

Those latter two finance alternatives are often very well suited to business start up loans. We should not forget that asset finance, often called ‘ ABL ‘ by those Bay Street guys, can even be used as a loan to buy a business.

If you’re looking to get the right balance of liquidity and risk coupled with the flexibility to grow your business seek out and speak to a trusted, credible and experienced Canadian business financing advisor with a track record of business finance success who can assist you with your funding needs.

Home Based Business System – 4 Steps To Becoming A Top 2% Producer

If you’re looking for a home based business system to help you build a staggering organization in record time, I want you to pay very close attention to this article. In it, I will outline a four step process and home based business system that will get you to the top of your company’s leader board in record time.Traditionally, most people get caught up in their company’s home based business system to market their business. They pass out product samples, brochures and DVDs. They plaster their body, their car and their home with company logo-covered stuff, making themselves virtual walking billboards for their company – and for someone who is going to try and sell something to everyone they meet.While this kind of home based business system is one way to build a business, it is a painfully slow way to do it. I am going to open you up to a mental paradigm shift so that you can start to see your business in a different light. In order to do that, there are four critical steps you need to understand.Home Based Business System Step #1: Understand that building a business is really just a big game of numbers. Having said that, it is your job as a marketer to understand certain things so that you can stack the odds of success in your favor. Passing out CDs etc is not putting yourself in a position to stack the odds in your favor.A much better home based business system is to use the Internet as a platform to reach the masses. That starts with a squeeze page designed to do one thing: brand and position yourself to generate the lead. All you’re looking to do is to get the lead, so that you can enter the relationship building process with them (which I’ll outline in a minute).Home Based Business System Step #2: The next step in this home based business system is to drive targeted traffic to your squeeze page. There are a lot of proven strategies and methods to make this happen. One simple and proven way – one which you can also do without breaking the bank – is article marketing. You’re seeing this in action right now as you’re reading this.This is nothing more than creating articles optimized under specific keyword phrases, so that when someone types in that keyword phrase they will hopefully find your article in the top 4-5 non-sponsored listings of page 1 of the search results. This is known as natural or organic traffic. Although there are several different ways to drive traffic, the most important thing to keep in mind is “k.i.s.s.” (keep it simple stupid). Start with one form of traffic, master it, then add another.Home Based Business System Step #3: At this point in the process, you need to build and create sound relationships with your prospect. The better the relationship, the more likely it is that they’ll buy your products and services.One solid way within this home based business system to create solid relationships with your prospects, is to share meaningful content with them free of charge and with no expectations. Your first 4-5 emails should consist of nothing more than information to help your prospects solve the problem that got them to find you and join your list in the first place.For example, if you have a list of people who are looking to eliminate acne problems, then those emails should be geared to talking about things people can do in their daily regimen to help their acne issue, which ointments to uses and where to find them, which kind of foods keep your skin clear, and what kind of soaps can reduce/prevent acne. You get the idea. Just remember that you need to provide content that is relevant and make it free of charge.Home Based Business System Step #4: This step in this system is all about how to start making money from your list. So at this point – starting around email 5 or 6 to your list — you can start to do offers. Maybe you will invite them to a conference call or webinar. Maybe you will offer downloadable products that you’re selling online or offline. Maybe you will invite them to call you for a 25 minute “needs assessment” where you can introduce your products and services to them.You get the idea here. What is critical to note about this, though, is that if any of the first three steps aren’t done properly, then this whole home based business system will collapse like a ton of bricks.To discover a complete step-by-step home based business system blueprint, and to grab My FREE REPORT titled: “How To Create YOUR First 6-Figure Month In Network Marketing,” click on the link above.